Overview
Marketing has fundamentally changed over the last two decades. The rise of the internet has shifted budgets from traditional channels to digital channels.
Digital Marketing
Digital marketing channels include SEO, PPC advertising, social media marketing, email marketing, and content marketing.
Traditional Marketing
Traditional channels include newspaper advertising, TV commercials, radio spots, outdoor hoardings, and print flyers.
Verdict
For most businesses, digital marketing delivers superior ROI and measurability.