What is CRM Software?
CRM stands for Customer Relationship Management. It is a technology that helps businesses manage all their relationships and interactions with customers and potential customers. The goal is to improve business relationships and grow your business.
Types of CRM Systems
- Operational CRM — automates sales, marketing, and service
- Analytical CRM — analyses customer data for insights
- Collaborative CRM — shares customer info across teams
Why Indian Businesses Need CRM
With 63 million SMBs in India, CRM adoption has grown 65% in the last 3 years as businesses move digital.