While meta descriptions are not a direct ranking factor, they strongly influence click-through rates. Compelling, keyword-rich descriptions of 150–160 characters improve CTR and signal relevance to both users and crawlers.
Glossary · SomSkillTech
What is Meta Description?
Definition & Guide
Definition
An HTML attribute that provides a brief summary of a web page's content, displayed as the snippet text beneath the page title in search results.
💡 Did You Know?
Google rewrites meta descriptions roughly 62% of the time, especially when the query does not match the original description.